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Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.
Contains articles that exemplify important interventions from the 1960s onwards: Histories, Representations and Remembrance; Art and Visual/Mass/Popular Culture; Institutions; Inclusions/Exclusions; Bodies and Identities; and Power and Permissibility.
This book brings together a broad range of writing on culture including TV, film, art, music, dance, theatre and literature, and expertly examines the changing social and cultural condition of Chicana/os in the United States.
This companion text to the author's Learning to Look at Paintings addresses some of the questions most commonly asked about modern art, covering key movements of the modern and postmodern periods in a richly illustrated and engaging volume.
Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can be studied as a cultural industry.
This book uses a clear format to set out the key stages of communication development in babies and young children.
Sport is an important part of cultural life, yet until recently it has tended to remain on the margins of academic cultural studies. This textbook puts sport in the spotlight of cultural inquiry for the first time, and is an essential reference for any student of sport culture.
This first detailed account of Jane Campion's career as a filmmaker introduces students to the key debates surrounding this controversial and experimental director – a great introduction to one of the most important directors of contemporary cinema.
Reproduced here in facsimile, this volume was originally published in 1980 and is available individually. The collection is also available in a number of themed mini-sets of between 5 and 13 volumes, or as a complete collection.
Bringing together a vast range of debates and examples of city changes based on Information and Communications Technology (ICT), this book illustrates how new media in cities shapes societies, economies and cultures.
Bringing together a vast range of debates and examples of city changes based on Information and Communications Technology (ICT), this book illustrates how new media in cities shapes societies, economies and cultures.