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This book re-examines the issue of the Clash of Civilizations between Islam and the West through the concept of myth. Examining how such beliefs spread in both a Western and a Muslim context, the book argues that it has become a strong political tool.
This exciting and original book explores the multiple ways in which sport has been represented visually in the past, and provides a series of case studies that help scholars to... Læs mere
This book examines and challenges Neoliberalism, or economic liberalism, the ideology at the heart of the current global economic crisis, from the perspective of applied linguistics.
This textbook aims to bring together many of the various linguistic strands in health communication, while maintaining an interdisciplinary focus on method and theory.
This textbook aims to bring together many of the various linguistic strands in health communication, while maintaining an interdisciplinary focus on method and theory.
This work provides a landmark in early twentieth century publishing summarizing the most up to date findings in all branches of the social sciences at a formative time and during a period of decisive historical discovery.
This book is about how and why information about health and medical science is communicated to target audiences through a range of PR techniques. It brings together... Læs mere
As a result of transnational population flows and globalized media, intercultural communication is a daily occurrence. The contributions to this volume propose new ways of... Læs mere
This book examines China’s information and communications technology revolution. It outlines key trends in... Læs mere