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A comprehensive reference work covering the entire field of semiotics, spanning theory, method and practice across numerous traditions, disciplines and movements.
Boost sales, increase brand recognition and create engaging shopper experiences with this practical guide to applying semiotic insights to both online and in-store retail.
Improve your understanding of what semiotics is and how it can be used to drive growth and profits by using it to create better ads, marketing communications, branding, websites, packaging and social media content.
Campbell, Vidal and their contributors expand the notion of translation beyond linguistic, modal and medial borders to embrace posthumanist perspectives through a holistic experiential epistemology which envisions translation as engaged, situated social practice.
What is translation? What is a sign? This book answers these questions and gives a critical review of how the West has been theorizing translation, in terms of theorizing the sign, a ‘unit’ of our communication.
Tells the story of the metronome and our strong reactions to its relentless tick.