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In this detailed and rigorous study, the author provides a principled classification of neologisms, their semantic fields and the roles of... Læs mere
The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Do political boundaries impact on concepts of language? Broad policy issues and the performance of the range of instruments of policy at local, national and European levels are illustrated with reference to case studies across Europe.
Sexualities are perceived, constructed and represented in different ways in various languages and cultures. This volume addresses how people... Læs mere
Oral communication is quite different in its spontaneity and communicative power from textual and visual communication.
This new study is a major contribution to sign language study and to literature generally, looking at the complex grammatical, phonological and morphological systems of sign language linguistic structure and their role in sign language poetry and performance.
Phonology in Context takes a fresh look at phonology in a range of real-world contexts that go beyond traditional concerns and challenge existing assumptions and practices. It... Læs mere
Presenting new and exciting data from lesbian and gay conversations, narratives, representations of lesbians in film and erotic fiction, and... Læs mere
Multilingual Living presents speakers' own accounts of the challenges and advantages of living in several languages at individual, family... Læs mere
This book observes individuals performing similar tasks in their first and their foreign language and invites readers with an interest in foreign language acquisition to follow the same learners in their efforts to cope in both languages.
Language, Nation and Power provides students with a discussion of the ways in which language has been (and is being) used to construct national (or ethnic)... Læs mere
The authors describe evaluation as a way of understanding and developing language programs: the thematic and background section sets out the decision-making, quality management, and learning functions of evaluation.