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Forventes på lager: 03-05-2018
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands.
| Forlag | Springer International Publishing AG |
| Forfattere | Aaron C.T. Smith, Constantino Stavros, Kate Westberg |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | Softcover reprint of the original 1st ed. 2017 |
| Udgivelsesdato | 03-05-2018 |
| Første udgivelsesår | 2018 |
| Illustrationer | X, 249 p. |
| Originalsprog | Switzerland |
| Sideantal | 249 |
| Indbinding | Paperback / softback |
| Forlag | Springer International Publishing AG |
| Sideoplysninger | 249 pages, X, 249 p. |
| Mål | 210 x 148 |
| ISBN-13 / EAN-13 | 9783319840321 |