Brand Fans: Lessons from the World's Greatest Sporting Brands (Bog, Paperback / softback, Engelsk) af Aaron C. T. Smith

Brand Fans: Lessons from the World's Greatest Sporting Brands

(Bog, Paperback / softback, Engelsk)
Forfattere: Aaron C.T. Smith, Constantino Stavros, Kate Westberg

Bemærk: Kan ikke leveres før jul.

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Beskrivelse

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands.

Læsernes anmeldelser (0)

Alle detaljer

Forlag Springer International Publishing AG
Forfattere Aaron C.T. Smith, Constantino Stavros, Kate Westberg
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Softcover reprint of the original 1st ed. 2017
Udgivelsesdato 03-05-2018
Første udgivelsesår 2018
Illustrationer X, 249 p.
Originalsprog Switzerland
Sideantal 249
Indbinding Paperback / softback
Forlag Springer International Publishing AG
Sideoplysninger 249 pages, X, 249 p.
Mål 210 x 148
ISBN-13 / EAN-13 9783319840321