Brand Management: Principles and Applications for Effective Branding (Bog, Paperback / softback, Engelsk) af Jaywant Singh

Brand Management: Principles and Applications for Effective Branding

(Bog, Paperback / softback, Engelsk)
Forfattere: Jaywant Singh, Paurav Shukla

Forlag: Kogan Page Ltd

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Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.

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Alle detaljer

Forlag Kogan Page Ltd
Forfattere Jaywant Singh, Paurav Shukla
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 03-05-2024
Første udgivelsesår 2024
Originalsprog United Kingdom
Sideantal 344
Indbinding Paperback / softback
Forlag Kogan Page Ltd
Sideoplysninger 344 pages
Mål 171 x 239 x 22
ISBN-13 / EAN-13 9781398611580