Brand Metrics: Measuring Brand Efficacy along the Customer Journey (Bog, Hardback, Engelsk) af Jacek Kall
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Brand Metrics: Measuring Brand Efficacy along the Customer Journey

(Bog, Hardback, Engelsk)
Forfatter: Jacek Kall
Brand Metrics: Measuring Brand Efficacy along the Customer Journey
Forlag: Taylor & Francis Ltd

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Beskrivelse

This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey. Rather than considering how to build and manage a brand, it shows students the methods by which they can assess the current market position of the brand and design effective strategies for the future.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Jacek Kall
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 09-09-2021
Første udgivelsesår 2021
Illustrationer 34 Tables, black and white; 8 Line drawings, black and white; 8 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 142
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 142 pages, 34 Tables, black and white; 8 Line drawings, black and white; 8 Illustrations, black and
Mål 234 x 156
ISBN-13 / EAN-13 9780367765033