Brand Sense: Sensory Secrets Behind the Stuff We Buy
(Bog, Paperback / softback, Engelsk)
Forlag:
Kogan Page Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780749460570
- Se flere detaljer ▼
Beskrivelse
From the 'new car' aroma to the crunch of Kellog's cornflakes, understand how to appeal to the neglected senses: touch, taste and smell, and enter the new frontier of branding.
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Alle detaljer
| Forlag | Kogan Page Ltd |
| Forfatter | Martin Lindstrom |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 2 Revised edition |
| Udgivelsesdato | 03-04-2010 |
| Første udgivelsesår | 2010 |
| Originalsprog | United Kingdom |
| Sideantal | 192 |
| Indbinding | Paperback / softback |
| Forlag | Kogan Page Ltd |
| Sideoplysninger | 192 pages |
| Mål | 216 x 140 x 15 |
| ISBN-13 / EAN-13 | 9780749460570 |