Business & Marketing Across Cultures
(Bog, Hardback, Engelsk)
Forlag:
SAGE Publications Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781529754384
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Beskrivelse
An essential textbook for students of cross-cultural/intercultural business and marketing. It is liked to the X-Culture project, which is a multicultural exercise where students learn to solve real world international business problems.
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| Forlag | SAGE Publications Ltd |
| Forfattere | Julie Anne Lee, Jean-Claude Usunier, Vasyl Taras |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 24-05-2023 |
| Første udgivelsesår | 2023 |
| Originalsprog | United Kingdom |
| Sideantal | 280 |
| Indbinding | Hardback |
| Forlag | SAGE Publications Ltd |
| Sideoplysninger | 280 pages |
| Mål | 193 x 241 x 24 |
| ISBN-13 / EAN-13 | 9781529754384 |