Business & Marketing Across Cultures

(Bog, Paperback / softback, Engelsk)
Forfattere: Julie Anne Lee, Jean-Claude Usunier, Vasyl Taras

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Beskrivelse

An essential textbook for students of cross-cultural/intercultural business and marketing. It is liked to the X-Culture project, which is a multicultural exercise where students learn to solve real world international business problems.

Læsernes anmeldelser (0)

Alle detaljer

Forlag SAGE Publications Ltd
Forfattere Julie Anne Lee, Jean-Claude Usunier, Vasyl Taras
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 24-05-2023
Første udgivelsesår 2023
Originalsprog United Kingdom
Sideantal 280
Indbinding Paperback / softback
Forlag SAGE Publications Ltd
Sideoplysninger 280 pages
Mål 186 x 232 x 18
ISBN-13 / EAN-13 9781529754377