CIM Coursebook Stakeholder Marketing

(Bog, Hardback, Engelsk)
Forfatter: Michelle Gledhill

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Beskrivelse

Endorsed by The Chartered Institute of Marketing (CIM), this work includes a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory of marketing. It contains past examination papers and examiners' reports to enable you to practise what has been learned.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Michelle Gledhill
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 20-11-2017
Første udgivelsesår 2017
Originalsprog United Kingdom
Sideantal 244
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 244 pages
Mål 235 x 187
ISBN-13 / EAN-13 9781138441033