City Branding and Promotion: The Strategic Approach (Bog, Hardback, Engelsk) af Waldemar Cudny
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City Branding and Promotion: The Strategic Approach

(Bog, Hardback, Engelsk)
Forfatter: Waldemar Cudny
City Branding and Promotion: The Strategic Approach
Forlag: Taylor & Francis Ltd

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Beskrivelse

The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Waldemar Cudny
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 02-05-2019
Første udgivelsesår 2019
Serie Routledge Contemporary Perspectives on Urban Growth, Innovation and Change
Illustrationer 10 Tables, black and white; 15 Line drawings, black and white; 11 Halftones, black and white; 26 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 186
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 186 pages, 10 Tables, black and white; 15 Line drawings, black and white; 11 Halftones, black and wh
Mål 163 x 242 x 12
ISBN-13 / EAN-13 9781138488106