City Branding and Promotion: The Strategic Approach (Bog, Paperback / softback, Engelsk) af Waldemar Cudny
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City Branding and Promotion: The Strategic Approach

(Bog, Paperback / softback, Engelsk)
Forfatter: Waldemar Cudny
City Branding and Promotion: The Strategic Approach
Forlag: Taylor & Francis Ltd

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Beskrivelse

The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Waldemar Cudny
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 18-12-2020
Første udgivelsesår 2020
Serie Routledge Contemporary Perspectives on Urban Growth, Innovation and Change
Originalsprog United Kingdom
Sideantal 186
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 186 pages
Mål 155 x 232 x 18
ISBN-13 / EAN-13 9780367730192