Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics (Bog, Hardback, Engelsk) af Trevor A. Smith
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Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics

(Bog, Hardback, Engelsk)
Forfattere: Trevor A. Smith, Kenroy C. Wedderburn
Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics
Forlag: Bloomsbury Publishing PLC

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Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics presents an integrative discourse on compulsive buying, focusing on the perspective of the customer and on marketing activities which promote excessive consumption.

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Alle detaljer

Forlag Bloomsbury Publishing PLC
Forfattere Trevor A. Smith, Kenroy C. Wedderburn
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 03-11-2021
Første udgivelsesår 2021
Illustrationer 4 b/w illustrations; 11 tables;
Originalsprog United States
Sideantal 166
Indbinding Hardback
Forlag Bloomsbury Publishing Plc
Sideoplysninger 166 pages, 4 b/w illustrations; 11 tables;
Mål 227 x 161 x 17
ISBN-13 / EAN-13 9781793645739