Consumer Behavior and Culture: Consequences for Global Marketing and Advertising (Bog, Hardback, Engelsk) af Marieke de Mooij
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

(Bog, Hardback, Engelsk)
Forfatter: Marieke de Mooij
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
Forlag: SAGE Publications Inc

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Beskrivelse

Reviewing the myths of global marketing, this book explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behaviour. It also covers the various psychological and sociological aspects of human behaviour and uses them for explaining consumer behaviour.

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Alle detaljer

Forlag SAGE Publications Inc
Forfatter Marieke de Mooij
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 05-11-2003
Første udgivelsesår 2003
Originalsprog United States
Sideantal 360
Indbinding Hardback
Forlag SAGE Publications Inc
Sideoplysninger 360 pages
Mål 254 x 177
ISBN-13 / EAN-13 9780761926689