Consumer Behaviour and the Arts: A Marketing Perspective (Bog, Hardback, Engelsk) af Francois Colbert

Consumer Behaviour and the Arts: A Marketing Perspective

(Bog, Hardback, Engelsk)
Forfattere: Francois Colbert, Alain d’Astous

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Beskrivelse

As the arts world grapples with changing markets, environments and cultures the need to better understand consumers of culture increases in importance. This textbook briefly lays out the key themes in and around consumer behaviour when applied to the cultural sector.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Francois Colbert, Alain d’Astous
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 30-09-2021
Første udgivelsesår 2021
Serie Discovering the Creative Industries
Illustrationer 5 Tables, black and white; 8 Line drawings, black and white; 8 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 140
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 140 pages, 5 Tables, black and white; 8 Line drawings, black and white; 8 Illustrations, black and w
Mål 234 x 156
ISBN-13 / EAN-13 9780367207281