Consumer Engagement in the Cultural Sector: Museums and Science Centres (Bog, Hardback, Engelsk) af Magdalena Kosiada-Sylburska
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Consumer Engagement in the Cultural Sector: Museums and Science Centres

(Bog, Hardback, Engelsk)
Forfattere: Magdalena Kosiada-Sylburska, Pawel (University of Lodz Bryla
Consumer Engagement in the Cultural Sector: Museums and Science Centres
Forlag: Taylor & Francis Ltd

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Beskrivelse

The essence of the book is to investigate the forms, benefits, and limitations of engaging consumers in the development of cultural institution offerings. It will be of interest to scholars interested in culture marketing and consumer behaviour, as well as managers of museums, science centres, and other cultural institutions.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Magdalena Kosiada-Sylburska, Pawel (University of Lodz Bryla
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 31-03-2025
Første udgivelsesår 2025
Serie Routledge Studies in Central and Eastern European Business and Economics
Illustrationer 36 Tables, black and white; 22 Line drawings, black and white; 14 Halftones, black and white; 36 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 312
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 312 pages, 36 Tables, black and white; 22 Line drawings, black and white; 14 Halftones, black and wh
Mål 234 x 156
ISBN-13 / EAN-13 9781032909912