Consumer Packaging Strategy: Localisation in Asian Markets (Bog, Paperback / softback, Engelsk)
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Consumer Packaging Strategy: Localisation in Asian Markets

(Bog, Paperback / softback, Engelsk)
Forfattere: Huda (University of Aberdeen Khan, Richard (University of South Australia Lee, Polymeros (Aarhus University Chrysochou
Consumer Packaging Strategy: Localisation in Asian Markets
Forlag: Taylor & Francis Ltd

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This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.

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Forlag Taylor & Francis Ltd
Forfattere Huda (University of Aberdeen Khan, Richard (University of South Australia Lee, Polymeros (Aarhus University Chrysochou
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 08-10-2024
Første udgivelsesår 2024
Serie Routledge Advances in Management and Business Studies
Illustrationer 29 Tables, black and white; 15 Halftones, black and white; 15 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 150
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 150 pages, 29 Tables, black and white; 15 Halftones, black and white; 15 Illustrations, black and wh
Mål 234 x 156
ISBN-13 / EAN-13 9781032324036