Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z (Bog, Hardback, Engelsk) af Brendan Canavan
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Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z

(Bog, Hardback, Engelsk)
Forfatter: Brendan Canavan
Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z
Forlag: Taylor & Francis Ltd

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Beskrivelse

Contemporary Consumption, Consumers and Marketing explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory. It also considers how such major changes affect consumer societies, cultures, and individuals, especially those from gens Y and Z.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Brendan Canavan
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 29-12-2020
Første udgivelsesår 2020
Illustrationer 1 Tables, black and white; 12 Line drawings, black and white; 12 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 162
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 162 pages, 1 Tables, black and white; 12 Line drawings, black and white; 12 Illustrations, black and
Mål 246 x 174
ISBN-13 / EAN-13 9780367820923