Contemporary Issues in Luxury Brand Management (Bog, Paperback / softback, Engelsk)

Contemporary Issues in Luxury Brand Management

(Bog, Paperback / softback, Engelsk)

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Beskrivelse

This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 31-03-2023
Første udgivelsesår 2023
Serie Mastering Luxury Management
Illustrationer 5 Tables, black and white; 8 Line drawings, black and white; 2 Halftones, black and white; 10 Illustrations, black and white
Fagredaktør Sylvie Studente, Eleonora Cattaneo
Originalsprog United Kingdom
Sideantal 162
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 162 pages, 5 Tables, black and white; 8 Line drawings, black and white; 2 Halftones, black and white
Mål 246 x 174 x 16
ISBN-13 / EAN-13 9780367859305