Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, M... (Bog, Hardback, Engelsk)
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Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century

(Bog, Hardback, Engelsk)
Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century
Forlag: Taylor & Francis Ltd

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Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 31-07-2013
Første udgivelsesår 2013
Serie Routledge Interpretive Marketing Research
Illustrationer 14 Tables, black and white; 9 Line drawings, black and white; 9 Illustrations, black and white
Fagredaktør John M.T. (Brunel University Balmer, Laura (IE University Illia, Almudena (International University of La Rioja Gonzalez del Valle Brena
Originalsprog United Kingdom
Sideantal 176
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 176 pages, 14 Tables, black and white; 9 Line drawings, black and white; 9 Illustrations, black and
Mål 234 x 164 x 17
ISBN-13 / EAN-13 9780415662093