Corporate Culture and Globalization: Ideology and Identity in a Global Fashion Retailer (Bog, Hardback, Engelsk)

Corporate Culture and Globalization: Ideology and Identity in a Global Fashion Retailer

(Bog, Hardback, Engelsk)

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Beskrivelse

This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology’s role in corporate culture studies. It examines the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Yi (Lancaster University Zhu
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 10-03-2023
Første udgivelsesår 2023
Serie Routledge Advances in Management and Business Studies
Illustrationer 8 Tables, black and white; 8 Line drawings, black and white; 8 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 176
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 176 pages, 8 Tables, black and white; 8 Line drawings, black and white; 8 Illustrations, black and w
Mål 234 x 156
ISBN-13 / EAN-13 9781032304434