Corporate Culture and Globalization: Ideology and Identity in a Global Fashion Retailer
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781032304441
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Beskrivelse
This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology’s role in corporate culture studies. It examines the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Forfatter | Yi (Lancaster University Zhu |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 09-10-2024 |
| Første udgivelsesår | 2024 |
| Serie | Routledge Advances in Management and Business Studies |
| Illustrationer | 8 Tables, black and white; 8 Line drawings, black and white; 8 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 176 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 176 pages, 8 Tables, black and white; 8 Line drawings, black and white; 8 Illustrations, black and w |
| Mål | 234 x 156 |
| ISBN-13 / EAN-13 | 9781032304441 |