Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders

(Bog, Paperback / softback, Engelsk)
Forfatter: Witold J. Henisz

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Beskrivelse

This book argues that the strategic management of relationships with external stakeholders – what the author calls 'Corporate Diplomacy' – creates real and lasting business value. With colourful examples, practical tools and considered perspectives, the book hones in on a fundamental challenge for managers of multinational corporations.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Witold J. Henisz
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 14-11-2016
Første udgivelsesår 2016
Originalsprog United Kingdom
Sideantal 230
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 230 pages
Mål 234 x 156 x 18
ISBN-13 / EAN-13 9781783532988