Corporate Social Responsibility, Sustainability and Public Relations: Negotiating Mul... (Bog, Hardback, Engelsk)
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Corporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges

(Bog, Hardback, Engelsk)
Forfatter: Donnalyn (Temple University Pompper
Corporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges
Forlag: Taylor & Francis Ltd

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Beskrivelse

This book probes how/if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Donnalyn (Temple University Pompper
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 18-05-2015
Første udgivelsesår 2015
Serie Routledge New Directions in PR & Communication Research
Illustrationer 5 Line drawings, black and white; 5 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 214
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 214 pages, 5 Line drawings, black and white; 5 Illustrations, black and white
Mål 242 x 163 x 18
ISBN-13 / EAN-13 9780415855914