Cult of Analytics: Data analytics for marketing (Bog, Hardback, Engelsk) af Steve (Quru Oy Jackson
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Cult of Analytics: Data analytics for marketing

(Bog, Hardback, Engelsk)
Forfatter: Steve (Quru Oy Jackson
Cult of Analytics: Data analytics for marketing
Forlag: Taylor & Francis Ltd

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This new edition of Cult of Analytics has been thoroughly updated, now including the latest developments in Google analytics and how get the best from it as a tool, as well as Facebook analytics and Twitter insights. It's also been expanded to include exercises, new cases, references and bibliography for students and tutors using the book as a text.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Steve (Quru Oy Jackson
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 07-12-2015
Første udgivelsesår 2015
Illustrationer 16 Tables, black and white; 8 Line drawings, black and white; 2 Halftones, black and white; 10 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 202
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 202 pages, 16 Tables, black and white; 8 Line drawings, black and white; 2 Halftones, black and whit
Mål 234 x 156
ISBN-13 / EAN-13 9781138837980