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Forventes på lager: 23-01-2024
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.
| Forlag | Taylor & Francis Ltd |
| Forfattere | Daniel D. Prior, Francis (Francis Buttle Associates Buttle, Stan (Cranfield University Maklan |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 5 ed |
| Udgivelsesdato | 23-01-2024 |
| Første udgivelsesår | 2024 |
| Illustrationer | 36 Tables, black and white; 58 Line drawings, color; 6 Halftones, color; 64 Illustrations, color |
| Originalsprog | United Kingdom |
| Sideantal | 346 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 346 pages, 36 Tables, black and white; 58 Line drawings, color; 6 Halftones, color; 64 Illustrations |
| Mål | 246 x 189 |
| ISBN-13 / EAN-13 | 9781032280608 |