Customer Relationship Management: Concepts, Applications and Technologies (Bog, Hardback, Engelsk) af Daniel D Prior

Customer Relationship Management: Concepts, Applications and Technologies

(Bog, Hardback, Engelsk)
Forfattere: Daniel D. Prior, Francis (Francis Buttle Associates Buttle, Stan (Cranfield University Maklan

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This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Daniel D. Prior, Francis (Francis Buttle Associates Buttle, Stan (Cranfield University Maklan
Type Bog
Format Hardback
Sprog Engelsk
Udgave 5 ed
Udgivelsesdato 23-01-2024
Første udgivelsesår 2024
Illustrationer 36 Tables, black and white; 58 Line drawings, color; 6 Halftones, color; 64 Illustrations, color
Originalsprog United Kingdom
Sideantal 346
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 346 pages, 36 Tables, black and white; 58 Line drawings, color; 6 Halftones, color; 64 Illustrations
Mål 246 x 189
ISBN-13 / EAN-13 9781032280608