Customer Relationship Management in the Digital Age (Bog, Hardback, Engelsk) af G. Shainesh
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Customer Relationship Management in the Digital Age

(Bog, Hardback, Engelsk)
Forfattere: G. Shainesh, Jagdish N. Sheth, Varsha Jain
Forlag: Taylor & Francis Ltd

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Beskrivelse

Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM in an evolving and increasingly digital business landscape. It empowers readers to use CRM to forge enduring customer connections, optimize experiences, and drive loyalty across diverse industries and markets.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere G. Shainesh, Jagdish N. Sheth, Varsha Jain
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 12-06-2025
Første udgivelsesår 2025
Illustrationer 7 Tables, black and white; 32 Line drawings, black and white; 32 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 238
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 238 pages, 7 Tables, black and white; 32 Line drawings, black and white; 32 Illustrations, black and
Mål 246 x 174
ISBN-13 / EAN-13 9781032854380