Customer Success Management: Helping Business Customers Achieve Their Goals (Bog, Hardback, Engelsk) af Michael Kleinaltenkamp

Customer Success Management: Helping Business Customers Achieve Their Goals

(Bog, Hardback, Engelsk)
Forfattere: Michael Kleinaltenkamp, Katharina Prohl-Schwenke, Laura Elgeti

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Beskrivelse

End of 2022, nearly 200,000 people indicated holding a position as a customer success manager on LinkedIn. Furthermore, it also shows how CSM differs from and, at the same time, relates to existing customer-related management concepts such as value-based selling, key account management and customer relationship management.

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Alle detaljer

Forlag Springer International Publishing AG
Forfattere Michael Kleinaltenkamp, Katharina Prohl-Schwenke, Laura Elgeti
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2023 ed.
Udgivelsesdato 12-03-2023
Første udgivelsesår 2023
Serie Management for Professionals
Illustrationer 3 Illustrations, color; 13 Illustrations, black and white; X, 102 p. 16 illus., 3 illus. in color.
Originalsprog Switzerland
Sideantal 102
Indbinding Hardback
Forlag Springer International Publishing AG
Sideoplysninger 102 pages, 3 Illustrations, color; 13 Illustrations, black and white; X, 102 p. 16 illus., 3 illus.
Mål 235 x 155
ISBN-13 / EAN-13 9783031261770