Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms (Bog, Paperback / softback, Engelsk)
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Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms

(Bog, Paperback / softback, Engelsk)
Forfattere: William Winston, Art (Nova Southeastern University Weinstein
Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms
Forlag: Taylor & Francis Inc

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Beskrivelse

This book provides the blueprint for visionary companies who are building markets today to be market leaders tomorrow. It does so by providing a practical and comprehensive base for defining and redefining marketing in competitive and fast-changing global markets. You'll find invaluable information about market identification, analysis, selection, and strategy.

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Alle detaljer

Forlag Taylor & Francis Inc
Forfattere William Winston, Art (Nova Southeastern University Weinstein
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 15-07-1998
Første udgivelsesår 1998
Originalsprog United States
Sideantal 180
Indbinding Paperback / softback
Forlag Taylor & Francis Inc
Sideoplysninger 180 pages
Mål 212 x 152
ISBN-13 / EAN-13 9780789002525