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Digital Consumer Management: Understanding and Managing Consumer Engagement in the Digital Environment

(Bog, Paperback / softback, Engelsk)
Forfatter: Emmanuel (University of Greenwich Mogaji
Digital Consumer Management: Understanding and Managing Consumer Engagement in the Digital Environment
Forlag: Taylor & Francis Ltd

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Integrating consumer behaviour, digital marketing, digital platform management, web analytics and marketing insights, Digital Consumer Management provides a holistic understanding - from a brand perspective - of the management of consumers and consumption in the digital ecosystem.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Emmanuel (University of Greenwich Mogaji
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 31-10-2023
Første udgivelsesår 2023
Illustrationer 11 Tables, black and white; 9 Line drawings, black and white; 1 Halftones, black and white; 10 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 238
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 238 pages, 11 Tables, black and white; 9 Line drawings, black and white; 1 Halftones, black and whit
Mål 174 x 247 x 20
ISBN-13 / EAN-13 9781032486024