Digital Dawn in Adland: Transforming Australian Agencies
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781032016634
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Formater og udgaver
Beskrivelse
A historical study of Australian advertising agencies from the late 90s into present century, this book provides a compelling account of the emerging and profound impact of the digital era on a powerful but complacent industry for scholars of marketing, media, communication and contemporary history.
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| Forlag | Taylor & Francis Ltd |
| Forfatter | Robert (RMIT Crawford |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 09-01-2023 |
| Første udgivelsesår | 2023 |
| Serie | Routledge Studies in the History of Marketing |
| Illustrationer | 1 Tables, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 166 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 166 pages, 1 Tables, black and white |
| Mål | 234 x 156 |
| ISBN-13 / EAN-13 | 9781032016634 |