Digital Marketing: Analyzing its Transversal Impact
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781032471846
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Beskrivelse
This book provides practical guidance on a range of topics, including strategy and planning, consumer behavior, marketing research, data analysis, B2B marketing, international marketing, communications, sales team management, and internal marketing.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 21-05-2026 |
| Første udgivelsesår | 2026 |
| Illustrationer | 12 Tables, black and white; 2 Line drawings, color; 8 Line drawings, black and white; 2 Illustrations, color; 8 Illustrations, black and white |
| Fagredaktør | Paulo (Polytechnic of Porto Botelho Pires, Jose (Polytechnic of Porto Duarte Santos, Ines (Polytechnic of Porto Veiga Pereira |
| Originalsprog | United Kingdom |
| Sideantal | 294 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 294 pages, 12 Tables, black and white; 2 Line drawings, color; 8 Line drawings, black and white; 2 I |
| Mål | 234 x 156 |
| ISBN-13 / EAN-13 | 9781032471846 |