Digital Marketing Fundamentals: From Strategy to ROI
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781032964690
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Beskrivelse
Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy-to-read and contains many international examples. The Dutch version of this book has become a standard issue in The Netherlands.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Forfattere | Marjolein Visser, Mike Berry |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 3 ed |
| Udgivelsesdato | 04-02-2025 |
| Første udgivelsesår | 2025 |
| Serie | Routledge-Noordhoff International Editions |
| Illustrationer | 22 Tables, color; 105 Line drawings, color; 1 Line drawings, black and white; 246 Halftones, color; 9 Halftones, black and white; 351 Illustrations, color; 10 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 602 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 602 pages, 22 Tables, color; 105 Line drawings, color; 1 Line drawings, black and white; 246 Halfton |
| Mål | 170 x 240 x 35 |
| ISBN-13 / EAN-13 | 9781032964690 |