Digital Sport Marketing: Concepts, Cases and Conversations (Bog, Paperback / softback, Engelsk)

Digital Sport Marketing: Concepts, Cases and Conversations

(Bog, Paperback / softback, Engelsk)
Forfattere: Alan ('Teach' Consultancy Seymour, Paul (University of Worcester Blakey

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Beskrivelse

Digital sports marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Alan ('Teach' Consultancy Seymour, Paul (University of Worcester Blakey
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 11-09-2020
Første udgivelsesår 2020
Illustrationer 3 Tables, black and white; 7 Line drawings, black and white; 1 Halftones, black and white; 8 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 248
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 248 pages, 3 Tables, black and white; 7 Line drawings, black and white; 1 Halftones, black and white
Mål 174 x 243 x 21
ISBN-13 / EAN-13 9781138701403