EcoFusion Marketing: Strategies for Industry 4.0 Sustainability
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781041228332
- Se flere detaljer ▼
Beskrivelse
Using real-world case studies and future-forward trends, this book explores how businesses can harness the power of Industry 4.0 technologies—AI, IoT, blockchain, and big data—to develop sustainable marketing strategies.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 29-04-2026 |
| Første udgivelsesår | 2026 |
| Serie | Contemporary Management Practices |
| Illustrationer | 77 Tables, black and white; 29 Line drawings, black and white; 35 Halftones, black and white; 64 Illustrations, black and white |
| Fagredaktør | Udit (Associate Professor Chawla, Dominic Appiah, Subrata Chattopadhyay, Dipak Saha, Sujit Dutta |
| Originalsprog | United Kingdom |
| Sideantal | 272 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 272 pages, 77 Tables, black and white; 29 Line drawings, black and white; 35 Halftones, black and wh |
| Mål | 234 x 156 |
| ISBN-13 / EAN-13 | 9781041228332 |