Electronic Customer Relationship Management (Bog, Paperback / softback, Engelsk) af Jerry Fjermestad
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Electronic Customer Relationship Management

(Bog, Paperback / softback, Engelsk)
Forfattere: Jerry Fjermestad, Nicholas C Robertson Jr
Electronic Customer Relationship Management
Forlag: Taylor & Francis Ltd

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Beskrivelse

A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Jerry Fjermestad, Nicholas C Robertson Jr
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 17-06-2016
Første udgivelsesår 2016
Originalsprog United Kingdom
Sideantal 224
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 224 pages
Mål 180 x 254 x 18
ISBN-13 / EAN-13 9781138692800