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Forventes på lager: 31-01-2006
A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.
| Forlag | Taylor & Francis Ltd |
| Forfattere | Jerry Fjermestad, Nicholas C Robertson Jr |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 31-01-2006 |
| Første udgivelsesår | 2006 |
| Illustrationer | tables, figures, references, index |
| Originalsprog | United Kingdom |
| Sideantal | 224 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 224 pages |
| Mål | 254 x 178 |
| ISBN-13 / EAN-13 | 9780765613271 |