Entrepreneurial Marketing: How to Develop Customer Demand
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780367445317
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Beskrivelse
How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Entrepreneurial Marketing focuses on these challenges.
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| Forlag | Taylor & Francis Ltd |
| Forfatter | Edwin J. Nijssen |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 3 ed |
| Udgivelsesdato | 15-09-2021 |
| Første udgivelsesår | 2021 |
| Illustrationer | 10 Tables, black and white; 27 Line drawings, black and white; 27 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 164 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 164 pages, 10 Tables, black and white; 27 Line drawings, black and white; 27 Illustrations, black an |
| Mål | 234 x 156 |
| ISBN-13 / EAN-13 | 9780367445317 |