Ephemeral Retailing: Pop-up Stores in a Postmodern Consumption Era (Bog, Hardback, Engelsk) af Ghalia Boustani

Ephemeral Retailing: Pop-up Stores in a Postmodern Consumption Era

(Bog, Hardback, Engelsk)
Forfatter: Ghalia Boustani



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Beskrivelse

Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores are designed to "pop-up" without notice, quickly attract crowds, then disappear or morph into something else.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Ghalia Boustani
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 20-08-2019
Første udgivelsesår 2019
Serie Routledge Focus on Business and Management
Illustrationer 2 Tables, black and white
Originalsprog United Kingdom
Sideantal 116
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 116 pages, 2 Tables, black and white
Mål 144 x 224 x 8
ISBN-13 / EAN-13 9781138586963