Forventes på lager: 24-08-2017
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on key market needs.
| Forlag | Taylor & Francis Ltd |
| Forfattere | Geoffrey (London School of Commerce Lancaster, Lester (CMC Consulting Massingham |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 2 ed |
| Udgivelsesdato | 24-08-2017 |
| Første udgivelsesår | 2017 |
| Illustrationer | 23 Tables, black and white; 92 Line drawings, black and white; 92 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 474 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 474 pages, 23 Tables, black and white; 92 Line drawings, black and white; 92 Illustrations, black an |
| Mål | 246 x 189 |
| ISBN-13 / EAN-13 | 9781138038882 |