Essentials of Marketing Management

(Bog, Hardback, Engelsk)
Forfattere: Geoffrey (London School of Commerce Lancaster, Lester (CMC Consulting Massingham

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Beskrivelse

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on key market needs.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Geoffrey (London School of Commerce Lancaster, Lester (CMC Consulting Massingham
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 24-08-2017
Første udgivelsesår 2017
Illustrationer 23 Tables, black and white; 92 Line drawings, black and white; 92 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 474
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 474 pages, 23 Tables, black and white; 92 Line drawings, black and white; 92 Illustrations, black an
Mål 246 x 189
ISBN-13 / EAN-13 9781138038882