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Ethics in Advertising: Making the case for doing the right thing

(Bog, Paperback / softback, Engelsk)
Forfatter: Wally (National Advertising Review Board Snyder
Ethics in Advertising: Making the case for doing the right thing
Forlag: Taylor & Francis Ltd

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Beskrivelse

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Wally (National Advertising Review Board Snyder
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 09-11-2016
Første udgivelsesår 2016
Originalsprog United Kingdom
Sideantal 102
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 102 pages
Mål 229 x 154 x 11
ISBN-13 / EAN-13 9781138188990