1. Forside
  2. Bøger
  3. Engelske bøger
  4. Medievidenskab
  5. Reklame
  6. Kommunikationsstudier
  7. Ethics in Advertising: Making the case for doing the right thing

Ethics in Advertising: Making the case for doing the right thing

(Bog, Hardback, Engelsk)
Forfatter: Wally (National Advertising Review Board Snyder
Ethics in Advertising: Making the case for doing the right thing
Forlag: Taylor & Francis Ltd

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Relaterede kategorier

Kommunikationsstudier Medievidenskab Reklame
  = Emner / kategorier
  = Sektioner / guides
  = Specialsider
  = Kampagner

Beskrivelse

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional.

Læsernes anmeldelser (0)

Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Wally (National Advertising Review Board Snyder
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 16-12-2016
Første udgivelsesår 2016
Originalsprog United Kingdom
Sideantal 102
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 102 pages
Mål 159 x 237 x 18
ISBN-13 / EAN-13 9781138188983