Ethics in Marketing: International cases and perspectives (Bog, Paperback / softback, Engelsk)
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Ethics in Marketing: International cases and perspectives

(Bog, Paperback / softback, Engelsk)
Forfattere: Patrick E. (University of Notre Dame Murphy, Gene R. (Marquette University Laczniak, Fiona (The Open University Harris
Ethics in Marketing: International cases and perspectives
Forlag: Taylor & Francis Ltd

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Understanding and appreciating the ethical dilemmas associated with business is growing ever more important, as matters of corporate social responsibility are becoming increasingly part of marketing's domain. This new edition of Ethics in Marketing has been thoroughly updated and includes new international cases from glob

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Patrick E. (University of Notre Dame Murphy, Gene R. (Marquette University Laczniak, Fiona (The Open University Harris
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 12-12-2016
Første udgivelsesår 2016
Illustrationer 6 Tables, black and white; 6 Line drawings, black and white; 6 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 198
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 198 pages, 6 Tables, black and white; 6 Line drawings, black and white; 6 Illustrations, black and w
Mål 244 x 174 x 12
ISBN-13 / EAN-13 9781138648098