Fashion Advertising and Public Relations: A Historical and Sociological Perspective (Bog, Paperback / softback, Engelsk)
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Fashion Advertising and Public Relations: A Historical and Sociological Perspective

(Bog, Paperback / softback, Engelsk)
Forfatter: Martina (Leeds Beckett University Topic-Rutherford
Forlag: Taylor & Francis Ltd

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Forventes på lager: 31-03-2026

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Beskrivelse

Fashion Advertising and Public Relations offers a historically-grounded analysis of advertising and public relations in the fashion industry. This unique textbook will be valuable for students of fashion marketing, business, and communication undergraduates studying public relations and advertising considering a career in fashion.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Martina (Leeds Beckett University Topic-Rutherford
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 31-03-2026
Første udgivelsesår 2026
Serie Mastering Fashion Management
Illustrationer 15 Tables, black and white; 37 Halftones, color; 37 Illustrations, color
Originalsprog United Kingdom
Sideantal 292
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 292 pages, 15 Tables, black and white; 37 Halftones, color; 37 Illustrations, color
Mål 246 x 174
ISBN-13 / EAN-13 9781032840239