Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry (Bog, Paperback / softback, Engelsk)
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Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry

(Bog, Paperback / softback, Engelsk)
Forfatter: Olga (University of Westminster) Mitterfellner
Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry
Forlag: Taylor & Francis Ltd

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Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Olga (University of Westminster) Mitterfellner
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 11-12-2024
Første udgivelsesår 2024
Serie Mastering Fashion Management
Illustrationer 11 Tables, black and white; 23 Line drawings, color; 18 Line drawings, black and white; 40 Halftones, color; 8 Halftones, black and white; 63 Illustrations, color; 26 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 324
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 324 pages, 11 Tables, black and white; 23 Line drawings, color; 18 Line drawings, black and white; 4
Mål 156 x 233 x 19
ISBN-13 / EAN-13 9781032582320