Amy Van Looy Forfatter
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Social Media Management: Technologies and Strategies for Creating Business Value (Bog, Hardback, Engelsk)
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value.
Levering: 6 - 9 hverdage -
Social Media Management: Using Social Media as a Business Instrument (Bog, Hardback, Engelsk)
This is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle.
Levering: Skaffevare (forvent 14 - 30 hverdage)
