Children and Television Consumption in the Digital Era provides a comprehensive analysis of contemporary research on the developmental impact of children’s screen engagement in modern society.
This book examines how the field of ‘psychographics’ has evolved, the different approaches to psychological segmentation of consumers, the different ways in which it has been applied in consumer marketing settings, and whether psychographics works.
Violence on Television presents findings from the largest ever study of the depiction of violence on television carried out in Britain. It looks not only at the amount of violence on television, but also at the form it takes.
This volume examines the role played by media and communications systems in informing and influencing... Læs mere
This volume examines the undesirable or harmful cognitive, emotional and behavioural side-effects of COVID-19,... Læs mere
This volume examines compliance with COVID-19 restrictions, and the non-pharmaceutical measures taken in... Læs mere
Originally published in 2003
Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer, showing that the over fifties... Læs mere