Bernard J. Jansen Forfatter
Visning: Type : Alle | Sprog : Alle | Format : Alle
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Data-Driven Personas (Bog, Paperback / softback, Engelsk)Presenting a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes, we illustrate applying this framework via practical... Læs mere
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Understanding Audiences, Customers, and Users via Analytics: An Introduction to the Employment of Web, Social, and Other Types of Digital People Data (Bog, Hardback, Engelsk)The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics.
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Understanding User-Web Interactions via Web Analytics (Bog, Paperback / softback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage)
