Bemærk: Kan ikke leveres før jul.
This book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice.
Bemærk: Kan ikke leveres før jul.
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to... Læs mere
Bemærk: Kan ikke leveres før jul.
This book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice.
Bemærk: Kan ikke leveres før jul.
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to... Læs mere