Erik (Amsterdam University of Applied Sciences Kostelijk Forfatter
Visning: Type : Alle | Sprog : Alle | Format : Alle
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The Influence of Values on Consumer Behaviour: The value compass (Bog, Paperback / softback, Engelsk)
This book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Brand Positioning: Connecting Marketing Strategy and Communications (Bog, Paperback / softback, Engelsk)
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to... Læs mere
Levering: 6 - 9 hverdage -
The Influence of Values on Consumer Behaviour: The value compass (Bog, Hardback, Engelsk)
This book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice.
Levering: Skaffevare (forvent 14 - 30 hverdage) -
Brand Positioning: Connecting Marketing Strategy and Communications (Bog, Hardback, Engelsk)
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to... Læs mere
Levering: Skaffevare (forvent 14 - 30 hverdage)
